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TABLE: Marketing Funnel Analysis | Channel | Impressions | Clicks | Leads | Customers | Email: 450K, 18K, 3,600, 288 | Social: 820K, 24.6K, 2,460, 172 | Search: 280K, 22.4K, 4,480, 358 | Display: 650K, 13K, 1,560, 109. Which channel has the best conversion rate from lead to customer?

GMAT · 2022 · Data Insights
Question:
TABLE: Marketing Funnel Analysis | Channel | Impressions | Clicks | Leads | Customers | Email: 450K, 18K, 3,600, 288 | Social: 820K, 24.6K, 2,460, 172 | Search: 280K, 22.4K, 4,480, 358 | Display: 650K, 13K, 1,560, 109. Which channel has the best conversion rate from lead to customer?
Question Image

Options

(A) Email
(B) Social
(C) Search
(D) Display
(E) Email and Display tied
Answer: (A) Email

Explanation:
Lead-to-customer conversion: Email = 288/3,600 = 8.0%; Social = 172/2,460 = 7.0%; Search = 358/4,480 = 8.0%; Display = 109/1,560 = 7.0%. Email and Search tied at 8.0%, making answer (E) incorrect as stated. Email is (A).

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